Comparing ourselves to some seemingly unobtainable conglomerate in our industry is not all that uncommon. As aspiring entrepreneurs, we’ve all looked at someone doing what we desire to do and said, “One day, my company is going to be that big and...
At this point in the game the idea of implementing sales intelligence into our everyday sales process is something we have come to realize is essential. With the level of competition we face from the high paced world of social media, blogging, and search engines, if...
Whether it’s more cost effective to recruit new customers or increase profits by cross-selling to current customers is the proverbial no-brainer; that is to say, estimates vary, but the consensus is that it costs at least five times more to win a new customer than to...
Call prospecting is an art. To be effective, we need to be calculative and strategical – especially since we are not physically engaging with prospects. One of the main concerns for call prospecting is timing. How should we time our calls? When is the best time to...
We all know our websites are crucial to our marketing success. However, website remodels tend to fall onto the “we’ll do it later” list of all the tasks the marketing department would like to accomplish. With responsibilities that include lead...
Social media marketing has evolved beyond counting followers and fans, so why do we still care how many people retweet our tweets and share our facebook posts? We’ve evolved into the era of engagement, but there’s still an inherent sense amongst the...