Some salespeople have a bad habit that turns customers off: they talk excessively about product features about which customers don’t care. This habit doesn’t wear customers down via persistence; it just annoys them. Potential customers can tell when a...
Customer churn is the biggest problem facing every business, and while there’s no magic solution for ensuring complete customer retention, there are processes that you can put in place to decrease churn. If you’re ready and willing to put in the effort,...
Social media screw ups are inevitable, so what do you when one hits your brand? No matter your company’s level of participation on social media, you should have best practices in place to maintain your company profile and sustain sales strategies in the face of...
Work on your follow ups Start by evaluating how you follow up with clients after you’ve closed a sale. A simple way to increase B2B sales productivity is to follow up with customers post-sale and offer them new services to build on your existing relationship....
One of the easiest ways to increase B2B sales productivity is to continue to sell to current customers. This is done by actively creating and nurturing a relationship with them. It takes far less time, energy and money to sell to a current customer than to sell to new...