Business to business (B2B) sales have gone social. Social media platforms are not just for business to consumer (B2C) companies anymore. Businesses know that social media is a valuable tool for learning about businesses and their products. Social media also makes...
Pinterest is one of the fastest growing social media platforms on the market today, but B2B organizations haven’t all figured out how to make it work for them. Some are skeptical that their audience even spends time on Pinterest. Given that the largest...
Once the consumer world shifted primarily online, the business world followed. The move to relating to the customer who absorbs and shares products and information in 140 characters or less culminated with the rise of social customer relationship management (CRM). The...
“In this world of crazy busy buyers, the road to relevancy is often the road to success. Having your finger on the pulse of what is happening in your buyer’s world and then incorporating it into your messaging is a key component of success. The InsideView Company Buzz...
InsideView Launches Social Selling University to Provide Comprehensive Education for Sales Professionals, Driving Sales Productivity Through Social MediaWorld’s Top Sales Experts, Social Media Pundits Unite for Launch of First-of-Its-Kind Education Initiative...