Remember when landing pages were a project undertaken solely by the IT team or the Interactive Marketing Manager who had sole access to the company’s website? Those days are long gone. Marketing automation makes landing pages so easy to create that companies...
In the past year, customer relationship management on social media sites, such as Twitter, has dominated the conversation around customer service. However, social media is just as vital for the customer experience as it is for managing the customer relationship. A...
Even before you offer a sales pitch, you may may have to overcome prospects’ fear of buying. Even though you are in a professional area working with a professional buyer, that doesn’t mean that there is rational thinking going on all the time. You have to...