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5 Steps the Internet Buyer Goes Through

by | Dec 12, 2012

Every salesperson who’s been in the business more than a few months understands the sales cycle, but what of the buying cycle? Understanding the phases of the buying process will allow you to make adjustments to your sales pitch so it’s in line with your...

The Financial State of Social CRM

by | Jun 26, 2012

The world of social customer relationship management, or social CRM, has moved from its infancy to a full-fledged money-making industry in the past year. Technology research group Gartner predicts that the industry will be worth $2.1 billion in 2012, a 147 percent...