At last week’s the Marketing Nation Summit, 4,000 lively and involved marketers converged to discuss and learn about some of today’s biggest marketing topics: personalization, targeting, engagement, and how marketing is fast becoming responsible for the entire...
Did you know that before the 20th century, three centuries passed with no blood moons appearing in the sky? So the next 17 months are pretty darn special. The blood moon will show its face four times before September 2015 — but if you miss that, you’ll...
Customer Relationship Management (CRM) tools have traditionally worked in favor of salespeople. They allow you, as a salesperson, to track, measure, and monitor just about every aspect of the sales cycle. The funny thing is, the deeper you go into the world of CRM...
To increase your B2B sales productivity, you should always be on the lookout for effective online and offline marketing techniques and tools. As you know, the internet provides a huge platform for engaging and marketing with other businesses. Some of the proven online...
Business to business (B2B) sales have gone social. Social media platforms are not just for business to consumer (B2C) companies anymore. Businesses know that social media is a valuable tool for learning about businesses and their products. Social media also makes...