![Here’s Why Sales and Marketing Alignment Needs to be Your #1 Priority [#Smarketing]](https://insideviewweb.kinsta.cloud/wp-content/uploads/2016/01/SmarketingTwitter3.jpg)
We recently surveyed 1,000 sales and marketing professionals, asking questions around their alignment with the other team and how they approach pipeline growth. The full report will be released soon (and will coincide with an accompanying webinar on February 3rd), but...
Today, as I contemplated the past year while looking at my withered, drooping, dried-out Christmas tree, surrounded by wrapping paper remnants and tinsel strands, I started thinking of the marketing effort put forth each year by Santa Claus. Yes, that’s what I...
Today’s post is from Janice Bowen, Senior Partner Marketing Manager at InsideView, and a former advertising executive with a long-standing appreciation for the art of good advertising. While we all can agree that B2B marketing is much different than B2C...
Just when it seemed like the push for mobile had peaked, we’re learning about even more trends that have staying power. Why is it important for marketers to recognize and master mobile progressions? Don’t Get Left Behind Your competitors are already jumping on the...
Email marketing is one of the most effective marketing techniques around, but it does have some unique caveats. It can be really effective in increasing awareness, sales, and engagement, but it can actually repel people if it is done the wrong way. It takes a certain...
It was a great year for Social CRM, Social Selling and the world of SaaS. We’ve collected a bunch of great articles over the course of the year so we wanted to share the the top 25 blog posts from 2012. Any others we should add to the list? Leave them in...