Marketing Managers

What Facebook Graph Means to Marketing Intelligence

At the start of 2013, the most popular social network in the world, Facebook, launched a new tool called Open Graph that is already promising to alter the world of online marketing forever. While some say that Facebook Open Graph will merely allow greater access into...

Sales Tool Spotlight: Kred

Remember when brands touted 1M+ followers as an outstanding social media accomplishment because they had no better ways to measure success? Kred throws that philosophy out the window with a social influence application that measures engagement, not followers. Kred...

3 Key Behaviors that Guarantee a Great Customer Service Team

If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. So it’s just as important to keep the team happy, equipped and competent as it is to...