marketing data tips

5-Step Data Fitness Checklist

5-Step Data Fitness Checklist

by | Nov 4, 2015

Is your data in fighting shape to meet your pipeline numbers?If you’re like the typical B2B company, it’s probably not: the average B2B database is 25 percent inaccurate at any given time, according to SiriusDecisions.Just like getting yourself in shape, getting your...

Q3 Market Intelligence Accuracy Benchmark Results Are In

Q3 Market Intelligence Accuracy Benchmark Results Are In

by | Nov 3, 2015

InsideView claims to have the most accurate company and contact data in the industry.  Ever wonder if  that’s marketing puffery or a truthful claim?  Let’s see what the numbers say. Here’s How We DidFor Q3 2015, the quarterly benchmark results show that InsideView...