The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use...
Social marketing has created the biggest buzz in marketing in the last decade. It’s a no brainer; everyone benefits from it – mega conglomerates to mom and pop shops. Have you knocked the socks off social media as we all know it? If your answer to that question is...
Opportunities to initiate and nurture connections flood digital social media today. Are you taking advantage of them to nurture leads? While many of us have caught on to email nurturing campaigns, social nurturing campaigns are relatively new to marketers. We’ve put...
In today’s hyper-competitive market for products and services, a salesperson can position themselves before they actually meet a client for the first time. This positioning does not involve sales tactics or “breakthrough” methods. It is a matter of presenting one’s...
Social media has grown at a rapid pace in the past decade. More than 300 million people are on Facebook now, and Twitter is growing at an even faster rate. Beyond the two social media staples, Millennials and the soon-to-be adults before them are using more and more...
The traditional approach to demand generation focuses primarily on outbound offers and campaigns to drive new leads into the funnel. However, the shift in buyer behavior forces companies to rethink their approach to demand generation. Social media stands out as a new...