Email messages often get lost. Sometimes emails are mistakenly labeled as spam or deleted accidentally, and they never get to your prospects. Every marketer and sales person falls victim to lost emails, and while some causes are unavoidable, there’s one that you...
In the past year, customer relationship management on social media sites, such as Twitter, has dominated the conversation around customer service. However, social media is just as vital for the customer experience as it is for managing the customer relationship. A...
The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use...
Companies don’t sell products and services to everyone – we all maintain a target audience of ideal customers. The lead qualification process is designed to separate ill-fitting prospects from target customers, and a successful business knows how to spot prospects...
In today’s hyper-competitive market for products and services, a salesperson can position themselves before they actually meet a client for the first time. This positioning does not involve sales tactics or “breakthrough” methods. It is a matter of presenting one’s...