In today’s world of B2B data, sales and marketing teams rely heavily on clean and accurate data to do their jobs efficiently and effectively. Without the backbone of good data, running a successful business can be difficult, if not impossible, to get the growth and...
The following blog has been reposted with permission from Enterprise Irregulars. I was talking with my friend Tracy Eiler, author of Aligned to Achieve, the other day and she showed me a chart that they were using at InsideView to segment customer. The chart was a...
Segmentation isn’t necessarily a new concept, but it is a crucial discipline to master in today’s sales climate. Actually, segmentation can be traced way back to the 1950s when companies both small and large began targeting specific groups of people with...