Market Segment

How to Segment Your Target Market on Social Networks

Segmentation isn’t necessarily a new concept, but it is a crucial discipline to master in today’s sales climate. Actually, segmentation can be traced way back to the 1950s when companies both small and large began targeting specific groups of people with...

Why You Need to Grow Your #OutboundSales Business

Outbound prospecting refers to a sales technique representatives use to hunt down prospects, rather than wait for prospects to come to them. Most B2B sales organizations mandate that reps spend a percentage of their time prospecting because outbound can significantly...