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Sales 2.0 is about accountability

by | Dec 9, 2008

We continue our series on the major tenets of Sales 2.0 by focusing on accountability.  We are basing much of our content on the recent article “Sales 2.0:  How soon will it improve your business?” by Pelin Wood Thorogood and Gerhard Gschwandtner.  You can...

CRM 2.0: Fantasy or Reality?

by | Nov 18, 2008

In a huge (and legitimizing) nod to the work of Sales and CRM 2.0 innovators, Forrester Research recently published the report CRM 2.0:  Fantasy or Reality? Analyst Bill Band’s answer to the question posed in the title can be discerned from this great tidbit...