Lingo

6 Secrets to Building High-Converting Landing Pages

by | Apr 4, 2013

Remember when landing pages were a project undertaken solely by the IT team or the Interactive Marketing Manager who had sole access to the company’s website? Those days are long gone. Marketing automation makes landing pages so easy to create that companies...

How to Train Your Customers to Master Your Software

by | Dec 18, 2012

Training your own team to do something is hard enough, so how do you get your customers to do something? These 8 tips will ensure that the end users of your products are masters by the end of a training session. Create Realistic Expectations Set realistic expectations...