Companies don’t sell products and services to everyone – we all maintain a target audience of ideal customers. The lead qualification process is designed to separate ill-fitting prospects from target customers, and a successful business knows how to spot prospects...
Do you always know who’s on the other end of a sales call? If we sell to businesspeople, we expect to communicate with businesspeople. But what if the lead we end up trying to reach is far from professional and employable? Imagine spending your day calling and...
Opportunities to initiate and nurture connections flood digital social media today. Are you taking advantage of them to nurture leads? While many of us have caught on to email nurturing campaigns, social nurturing campaigns are relatively new to marketers. We’ve put...
Businesses that build and use a Lead Qualification team convert leads at a 40% or higher rate than teams that do not (b2b Lead Agency). Businesses that pass leads to the sales team without any qualification convert as few as 5% of all leads. A lead qualification team...
As the continuous cycle that is the sales process rolls on, sales’ need to capture more and more business grows. That’s why the sales representatives that are truly successful know the difference between sales inquiries, sales leads, marketing and sales qualified...
Leads are coveted. Leads are adored. We score leads and we nurture leads. Leads are measured in meticulous detail, and continue to keep many, myself included, up at odd hours of the evening. Leads are made famous in movies and television alike. My favorite all time...