Customer experience is the most important organizational responsibility that cannot be claimed by a single owner (source: SiriusDecsions). And without specific headcount to maintain a consistent customer experience, sales and marketing departments are expected to...
We always aim to participate in the industry at multiple levels. Our attendance at last week’s Marketing Nation Summit was no different. We struck up conversations with prospects, connected with influencers, presented and sat in on informative sessions, listened...
Leads are coveted. Leads are adored. We score leads and we nurture leads. Leads are measured in meticulous detail, and continue to keep many, myself included, up at odd hours of the evening. Leads are made famous in movies and television alike. My favorite all time...
Today’s post highlights blogs that are terrific resources to managing, maintaining and mastering the sales cycle. We’ve broken them out by three stages of the sales process that they specialize in – lead generation, lead management and lead nurturing...