Pinterest is one of the fastest growing social media platforms on the market today, but B2B organizations haven’t all figured out how to make it work for them. Some are skeptical that their audience even spends time on Pinterest. Given that the largest...
If you have something important to say on social media, make sure it gets heard! Different networks prefer different time windows, and different audiences operate on different time frames. Before you start scheduling out social updates, make sure you have a clear...
Is Social Media Marketing for Everyone? In the absence of better measuring tools, the first social media marketers used likes and follows to gauge the success of their campaigns. A lot of companies still do. For example, take Coca Cola’s Super Bowl ad this...
Companies talk about SEO as a marketing and lead generation function, but what about its benefits for salespeople? Sales reps who make a habit of a few SEO tricks close deals faster, and bring their customers to them. Every sales rep should care about his or her SEO...
There’s one big reason companies focus on renewal business: the cost. Renewal business costs less than new business because you aren’t paying acquisition fees or other up-front costs. Your customer is also familiar with you, which means you spend less time...
In most business organizations, more than one individual holds decision-making responsibility. This is especially true when there is a large volume order or a very costly item. When multiple executives weigh in on a purchase decision, a salesperson has to work harder...