This piece was originally printed in Chief Marketer. In the first part of this three part series on account based sales and marketing, learn why data is critical to ABM success.1. Good data is the foundation of ABM success.Regardless of your ABM approach, targeted,...
We’re big fans of the content and ideas constantly generated by SiriusDecisions, and we’re not just saying that! We sent a team to spend a few days in Nashville for SiriusDecisions 2016 Summit, and with a theme of “The Art & Science of Intelligent Growth,” we...
If you work at a company with an offering tied to a specific technology, then today is a good-news day! Why? You can now get intelligence about technologies used by your prospects on the InsideView platform! That’s right. We just announced InsideView Tech...
Anytime a sales lead has an interesting moment, it’s an opening to reach out to them, engage, make conversation, and, obviously, try to convert them into a closed deal. An interesting moment can be anything from a corporate event, like good earnings or an acquisition,...
Gen Y, or the Millennial generation, is defined as those born during the late 80s, 90s, and early 00s, so the old fogies of that generation are in their 30s. That puts many Millennials right in the prime of their careers, and right in the thick of decision-making in...
If you’re in sales or marketing, you can’t go a day without hearing the term “social selling.” In a nutshell, social selling is knowing who your targets are before you engage with them. And by “knowing,” it means the 2014 version of knowing, not the old...