Is 2015 finally the year you plan to handcraft your messaging and better target multiple personas in your outbound marketing campaigns? If so, you’ve got the same goal as approximately 50% of B2B marketers, all of whom plan to begin courting prospective clients...
Funnel Frenzy When we first heard about TOFU, MOFU, and BOFU at the Marketo Roadshow last week, our ears perked up (thank you Brian Glover, Sr. Product Marketing Manager at Marketo). The truth is, when you stumble into a conference session as a multi-tasking,...
SOURCE: http://www.flickr.com/photos/krikit/2880756271/sizes/m/in/photostream/ Quality data is one of the essential keys to running a successful business in today’s always on, analytics driven world. While the sheer amount of data available is impressive,...