By now we’ve all been thoroughly inundated with the vague advice that businesses need to maintain a social media presence. We build and manage accounts on Facebook, Twitter, Pinterest, and a number of other social media sites, and post regularly. And because social...
In his book, Influence: The Psychology of Persuasion, Dr. Robert B. Cialdini discusses key principles for getting others agree with you and convincing them to buy from you. According to Dr. Cialdini, a buyer evaluates six major factors before making a purchase. He...
Last week, InsideView, along with DocuSign and Kred, held an extremely successful webinar titled: “32 Must Have Sales Tools in 2013.” The presentation featured 32 sales tools chosen by a handful of the most influential leaders in B2B sales. Above you can...