Remember when landing pages were a project undertaken solely by the IT team or the Interactive Marketing Manager who had sole access to the company’s website? Those days are long gone. Marketing automation makes landing pages so easy to create that companies...
Social media and marketing automation technology make it easy to grow your marketing reach, but don’t always make it easy to target the right audience. Our customers are out there everywhere, but knowing exactly where isn’t yet a perfect art. A few...
Conducting pre-call research is a necessary part of every sales effort, and, in most cases, can cost an organization a lot of time and money. Ensure that your pre-call research isn’t a wasted effort with a few best practice tips. Define research goals. In most cases,...
The argument over substance versus content has been around since the early Greek philosophers, just as Aristotle espoused the differences on the steps of the Acropolis around 300 BC. [http://en.wikipedia.org/wiki/Substance_theory] Here, unless you feel inclined to...