Journey

Quality Above Quantity: Setting data goals

by | Jun 5, 2012

If you end up purchasing data, it’s a good idea to set up a plan for how to understand the data and the goals you have for using it. You need to know your destination before plotting the journey.  Ask yourself the following questions: What are my goals for the...

The Age of the Buyer – How do you prepare?

by | May 4, 2012

THE AGE OF THE BUYER Now is the dawn of a completely different era I like to refer to as The Age of the Buyer. Due to the emergence of social media as a means of communication and establishing relationships, consumers have been given the power to provide real-time...