If our prospects have to think about how they are going to take us up on our valuable offers, we haven’t done our jobs as a marketers. Our clients need to be able to mindlessly find our marketing forms without having to scroll or hunt. They needs to be...
Just getting a meeting on a prospect’s calendar is a big step in the B2B sals process, but the meeting itself makes or breaks your deal. Preparation is everything. Use the following six best practices for meeting preparation to help you plan a successful...
Many of you joined Hoovers with a mission to change the world, and you did just that in the late 90’s. However, in recent years your parent company has not fostered that original spirit. Consequently, innovation and market leadership have been replaced by layoffs and...