What is Gamification? One of the trending topics in business is gamification. If you are not familiar with the term, in short, gamification is the application of game mechanics to non-game experiences that can drive an audience to a desired behavior.The size of the...
It all comes back to the phone book Just when you would think the explanation of data vs. intelligence was a moot point, a customer brought us another little anecdote that drives the nail in even further to the coffin of big data providers. Most startups and even...
[youtube=http://www.youtube.com/watch?v=YBUuPKUgbqc] The preponderance of business and social data on customers poses both an opportunity and a challenge for today’s sales professionals. Given changing customer behaviors and demands, engaging today’s...
Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word “cold” is used because the person receiving the call is not expecting a call or has not specifically...
Companies across the world are agreeing that social media is changing the landscape of how customers interact with brands. Airlines use social media tools like Twitter to stay on top of customer service needs, companies use social media as a marketing tool to stay...
A new report by the Sales Executive Council (SEC) outlines that sales people are not spending enough time with customers and spending more time engaged in administrative work. Access to potential customers across the board is reported to have dropped 26%. Time spent...