In today’s globally connected world, it’s more important than ever for companies to build their brand identities. While in the past, a brand could present a solid identity via television and print advertisements, today brands are dynamic and ever-changing....
One question always comes up when creating new B2B marketing content: should we focus on what the product does, or how it helps our customers? For every marketing organization, the answer is different, but the best organizations understand how and when to use each...
Every sale tells a story. The more complex the deal, the more interesting and intricate the story. Just like any story, your sale has a beginning, middle, and end. People have always loved stories, and this is no less true of your customers than of anyone else....
Phone calls are the main interaction platform between customers and businesses. Over 92% of the average customers report that they interact with businesses mainly through phone calls. However, 85% of them claim to be dissatisfied with the phone calls. So how can sales...
Social CRM implementation plans are vital to the success of sales organizations for various reasons. Any business that ignores the importance of CRM is losing an opportunity to increase its bottom line. Sales drive the revenue of businesses, and if every tool of the...
It’s easy to tell when your client has crossed that threshold from “interested” to “paying customer”. Consider what you do when buying a new electronic. As a buyer you take time to evaluate your needs, shop around, and eventually make a...