This piece was originally printed in Chief Marketer. In the first part of this three part series on account based sales and marketing, learn why data is critical to ABM success.1. Good data is the foundation of ABM success.Regardless of your ABM approach, targeted,...
We’re big fans of the content and ideas constantly generated by SiriusDecisions, and we’re not just saying that! We sent a team to spend a few days in Nashville for SiriusDecisions 2016 Summit, and with a theme of “The Art & Science of Intelligent Growth,” we...
If you work at a company with an offering tied to a specific technology, then today is a good-news day! Why? You can now get intelligence about technologies used by your prospects on the InsideView platform! That’s right. We just announced InsideView Tech...
If you’re confused about sales intelligence platforms, you’re not alone. There are a lot of players in the market, but finding the right solution for your business can be difficult. Many vendors highlight particular strengths, sweep the weaknesses under the rug, and...
Last year we launched Open Lounge, which provided a relaxing spot for Dreamforce attendees to network, learn, and unwind. For those of you who did not attend last year (myself included), Open Lounge helped over 1,500 people take a break and learn a few things during...
Yesterday Dun & Bradstreet announced the acquisition of NetProspex. My first reaction is to congratulate Michael Bird, Gary Halliwell and the rest of the NetProspex team. They have worked very hard to build a solid business, and it’s always great to see...