insideview market intelligence

Red is the New Blue!

Red is the New Blue!

Before you declare me color blind, let me clarify. This is about ‘Red Ocean’ and ‘Blue Ocean’ – terms well known in the business world. However, let me briefly explain before presenting my argument. ‘Blue Ocean’ in business terminology refers to the ‘uncontested...

What is Market Intelligence? Find Out Here!

What is Market Intelligence? Find Out Here!

We get questions all the time about our data and what we mean by “Market Intelligence.” Now you can find answers on the new Market Intelligence section of our website at www.insideview.com/data. The section covers everything from our philosophy on data to...