information overload

How to Generate Expert Credibility

In today’s hyper-competitive market for products and services, a salesperson can position themselves before they actually meet a client for the first time.  This positioning does not involve sales tactics or “breakthrough” methods. It is a matter of presenting one’s...

Customers Want Your Sales Efforts to Go Digital

Your customers are moving. Maybe not physically but their mental focus is, and has been changing for a while. As a sales person you have to adapt or die to the changing environment ahead of you. Your customers hardly have time to talk on the phone, check email and...

Twitter: brand new channel, same old challenges

Weeks after Paul Greenberg’s thought-provoking post on ZDNet, the debate continues as to whether Twitter could/should evolve into a Social CRM or remain a channel/medium (read: a “non app”).  This on-going conversation in the Blogosphere &...