Well, 2015 is finally upon us, which makes it fun for me (since I frequently design infographics) to look back at some superlative statistics from the business world in 2014. In no particular order, here’s the list: Biggest commutes in 2014: New York, LA, San...
Are your sales and marketing relationships on a path toward power or toxicity? Historically, the inability to track marketing efforts and correlated results has been a major factor in misaligned sales and marketing departments. Before the internet age, marketing to...
It’s a jungle out there: thousands of brands clamoring for the attention of millions of consumers. While big brands wield their multi-million dollar marketing loudspeakers to attract the most attention, what can a small player to do to get through to its...
Most people hate making cold calls. If you’ve got a sales staff that doesn’t, you may have a gold-mine or a band of lunatics on your hands. But cold calls are an unfortunate necessity in business. Warm leads have a much higher conversion rate and are less likely to...