Influencer

Are Free Giveaways a Worthwhile Business Strategy?

Every trade show is overrun with free giveaways and tchotchkes – and has been for decades. We all look forward to winning the newest tablet, and we’ve all come home from the big conference in Vegas or Houston with a bag full of engraved pens and stress balls...

2 Underused B2B Social Selling Strategies

Using Memes to Generate Leads Internet memes have become a huge phenomenon. The Oxford American Dictionary named Gif the 2012 word of the year. Memes and gifs are very easy to consume, take little time to create, and gets shared widely across every type of social...

Add Social Media to Your Outbound Efforts

Outbound prospecting is an important part of sales strategies, and social networks can be crucial for the execution of a successful prospecting strategy. Social prospecting is all about utilizing sales intelligence to find key insights about potential customers and to...