Human Communication

Why Prospect Research Is Sales Best Practice

Most sales managers expect reps to reach a certain number of phone calls, emails, or tweets every day in their efforts to contact prospects, and some companies reward reps for maintaining a high volume of calls each day. That being said, doing your research is as...

Defining Social CRM for B2B Sales

image source Microsoft Dynamics Community   When social media started to take shape in the 21st Century, it represented a way for people to connect, interact and share with others more frequently and more remotely. Twitter, Facebook, and the like allowed users to...