harvard

Why Relationships Matter to Sales

by | Feb 11, 2013

When the Harvard Business Review published data that suggested sales is not about building relationships, a lot of salespeople scratched their heads. For decades, sales was all about relationships, and we’ve all been trying to explain how to bring relationships...

Social Selling and the MBA Program

by | Aug 10, 2011

You go to college, get accepted into a MBA program and take all the core courses designed to introduce you to the various areas of business such as accounting, finance, marketing, human resources, operations management, etc. But where does social media fit into this?...