Referrals are the best type of leads in B2B sales because they are most likely to turn into sales. To increase your sales productivity, it is important to increase your amount of referrals. Your best source for referrals is your happy customer base. Here are four...
As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. The case study is an age old marketing technique that some consider obsolete and outdated in in the face...
Once a year, those of us in the U.S. get a friendly Hallmark-certified reminder to be thankful for what we have. This year, we’re using Thanksgiving as an excuse to show a little extra love to our customers, who are basically awesome, and collectively know more...