Social media is a goldmine of information about potential customers. Unfortunately, just like in a real gold mine, there are literally tons of useless materials for each nugget that you find. This means that finding a path into the goldmine is only the first part of...
When it comes to data, there can be too much of a good thing. Purchasing a big data list of potential new customers may seem appealing upfront, but don’t forget about the cost of your time and energy putting that information into a contact list or creating a...
Most people hate making cold calls. If you’ve got a sales staff that doesn’t, you may have a gold-mine or a band of lunatics on your hands. But cold calls are an unfortunate necessity in business. Warm leads have a much higher conversion rate and are less likely to...