If your sales reps engage in email marketing campaigns, they need to have reliable practices in place to track return on investments (ROI) and the worth of your campaigning tactics. Also, let’s be honest: email marketing has earned a bad reputation in the past...
The world of social customer relationship management, or social CRM, has moved from its infancy to a full-fledged money-making industry in the past year. Technology research group Gartner predicts that the industry will be worth $2.1 billion in 2012, a 147 percent...
Going Old School with New School Techniques Each year, the sales world seemingly is bombarded with the hot new trend, worthy or not. No matter the trend, the basics of sales can’t be dropped. The tried and true methods of sales, such as relating to the client and...
A new report from Gartner covers the latest advances in sales strategy and some serious stats on B2B adoption of mobile technology, social CRM, and clienteling. Here’s one of their most startling predictions: 80% iPad adoption by pharmaceutical sales forces by the end...
We are excited that we were included for the second year running to the Gartner Research Magic Quadrant for Social CRM. InsideView is the only company in the Magic Quadrant specifically addressing the sales processes, intelligent monitoring, outreach and collaboration...