Segmentation isn’t necessarily a new concept, but it is a crucial discipline to master in today’s sales climate. Actually, segmentation can be traced way back to the 1950s when companies both small and large began targeting specific groups of people with...
A major part of growing as a sales professional is staying educated. The great news about the immediate publishing revolution is that we have unprecedented access to educational content, and the world of sales is definitely included. But just like the world of blogs...
Guest Post written by: Kelly J. Waffle, Director of Account Development, Marketo, Inc. Kelly works with prospective and current customers to “paint a picture” of where they can go with marketing automation and revenue performance management. He serves as...