If your sales reps engage in email marketing campaigns, they need to have reliable practices in place to track return on investments (ROI) and the worth of your campaigning tactics. Also, let’s be honest: email marketing has earned a bad reputation in the past...
Last week, InsideView, along with DocuSign and Kred, held an extremely successful webinar titled: “32 Must Have Sales Tools in 2013.” The presentation featured 32 sales tools chosen by a handful of the most influential leaders in B2B sales. Above you can...
Most sales managers expect reps to reach a certain number of phone calls, emails, or tweets every day in their efforts to contact prospects, and some companies reward reps for maintaining a high volume of calls each day. That being said, doing your research is as...
An effective partner referral model should triple your lead volume and brand awareness. However, partner-sourced business can be trickier than marketing or outbound-sourced business because it includes a number of complex factors that aren’t present in business that...
An effective lead nurturing program will move cold or poorly-rated leads through your funnel. In a lot of cases, leads enter CRM systems with sparsely filled in details or indicators that they aren’t a right fit right now. The concept behind nurturing is to keep all...
Guest Post written by: Kelly J. Waffle, Director of Account Development, Marketo, Inc. Kelly works with prospective and current customers to “paint a picture” of where they can go with marketing automation and revenue performance management. He serves as...