freemium

Can Enterprise Freemium work for everyone?

I am happy to see the “Free” debate expand to the enterprise (Aaron Levie of Box.net analyzes the applicability of the Free model to Enterprise Software on TechCrunch). The ensuing debate has strong advocates in the Freemium camp, as well as those who believe Freemium...

Socialprise: 0 to 22,500 in Three Months

A WORD IS BORN The term “socialprise” will turn four months old next Friday, July 18th. That’s not counting a roughly three month gestation period from its conception (a white boarding session with our CMO Rand Schulman in December ’07) to its...