Mary Shea, PhD, Principal Analyst at Forrester Research, shared her wealth and depth of B2B sales and marketing knowledge with Open Lounge today, explaining how organizations can cope while everything around them is changing. Whether it’s the changing buyer, who...
There’s no doubt B2B marketing is getting harder, especially when you see stats like these:74% of business buyers conduct more than half of their research online before making an offline purchase.59% of those same business buyers prefer not to interact with a sales...
The sales trainers at VorsightBP know that great customer service starts with the very first customer interaction. Understanding your customers’ needs is essential to making a sale, but understanding won’t get you far if you can’t get in the door. We interviewed Steve...
What is Gamification? One of the trending topics in business is gamification. If you are not familiar with the term, in short, gamification is the application of game mechanics to non-game experiences that can drive an audience to a desired behavior.The size of the...
In a huge (and legitimizing) nod to the work of Sales and CRM 2.0 innovators, Forrester Research recently published the report CRM 2.0: Fantasy or Reality? Analyst Bill Band’s answer to the question posed in the title can be discerned from this great tidbit...