There’s one big reason companies focus on renewal business: the cost. Renewal business costs less than new business because you aren’t paying acquisition fees or other up-front costs. Your customer is also familiar with you, which means you spend less time...
What if you could combine new data with information you already have, increasing the potential for double the impact? Perhaps it’s not filed and stored, but you may already have a large data source at your fingertips- your current customers. Word of mouth can...
Leads are coveted. Leads are adored. We score leads and we nurture leads. Leads are measured in meticulous detail, and continue to keep many, myself included, up at odd hours of the evening. Leads are made famous in movies and television alike. My favorite all time...