Failure

Why to Sell Values, Not Features

Some salespeople have a bad habit that turns customers off: they talk excessively about product features about which customers don’t care. This habit doesn’t wear customers down via persistence; it just annoys them. Potential customers can tell when a...

How to Improve Your Outbound Calls

When you present products and services to potential clients through sales calls, it is vital that you present information in a way that keeps the potential client on the phone long enough to hear what you have to offer. Too often, a cheesy sales pitch or lack of...

The Secrets Behind Successful Company Blogs

According to Hubspot’s, State of Inbound Marketing Lead Generation Report, 2010, “B2B companies that blog generate 67% more leads per month” than those who do not. That’s not a typo. If you aren’t blogging, you’re falling behind. However, creating a...