Segmentation isn’t necessarily a new concept, but it is a crucial discipline to master in today’s sales climate. Actually, segmentation can be traced way back to the 1950s when companies both small and large began targeting specific groups of people with...
There’s no point pretending all salespeople exemplify perfect morals. Some salespeople engage in unethical sales practices. For example, they may omit important details from pitches, lie to customers or pressure them to make a decision immediately. Sometimes...
Most B2B companies these days maintain an active presence on Facebook, but not all of us get it right. The marketing opportunities available to us on Facebook continue to evolve, and as marketers, we have to constantly update our Facebook strategy. Take, for example,...
Business to business (B2B) sales have gone social. Social media platforms are not just for business to consumer (B2C) companies anymore. Businesses know that social media is a valuable tool for learning about businesses and their products. Social media also makes...
If you want to make your brand name strong, then you’ll want to make sure your varying online campaigns compliment each other. For example, an email marketing campaign should be an effective campaign that builds on already established leads, but why not also...
If you have something important to say on social media, make sure it gets heard! Different networks prefer different time windows, and different audiences operate on different time frames. Before you start scheduling out social updates, make sure you have a clear...