It used to be an email marketer’s biggest challenge was writing a snappy subject line that would get your emails opened. Then came the anti-spam regulations, CAN-SPAM in the U.S. and CASL in Canada, and marketers had to be a little more careful. These regulations...
Customer churn is the biggest problem facing every business, and while there’s no magic solution for ensuring complete customer retention, there are processes that you can put in place to decrease churn. If you’re ready and willing to put in the effort,...
Turning prospects into customers may seem difficult, but if with the right tools you can reach and contact your prospects effectively and turn them into customers. These seven tips and tricks will help you convert your prospects from disinterested to invested. 1. You...
The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated. In today’s rapidly advancing world, data overload is a reality for B2B marketers. Without some sort of...
In honor of our new eBook, 32 Sales Tools for 2013, we’d like to draw some attention to our favorite sales tools. Cue the spotlight for DocuSign, the e-signatures application that completely changes the sales game for companies that require contracts and...
We started rolling out a new addition to the InsideView product. It’s only going to be visible to some of our new and existing customers across the free and paid licenses. Currently we are calling it the Activity Stream only because I lost on my vote for calling...