Be honest with us. Are you satisfied with your bounce rates?If you’re a marketer, few things frustrate you more than sending out a fantastic campaign and getting a high number of email bounces. Yet, it’s not uncommon for companies to struggle to understand why their...
Did you know that customers who receive marketing emails spend 138% more than people who don’t get those messages (source: Convince & Convert). You’re sending marketing emails, but what if your messages aren’t reaching inboxes? Marketing emails drive revenue, so...
Email marketing is one of the most effective marketing techniques around, but it does have some unique caveats. It can be really effective in increasing awareness, sales, and engagement, but it can actually repel people if it is done the wrong way. It takes a certain...
According to MarketingSherpa 2012 Marketing Benchmark Report, trade shows have secured the top spot as the most effective B2B marketing platform. They have greatly surpassed paid search, email marketing and websites. This statistic encourages us to take tradeshows...