Email marketing is one of the most effective marketing techniques around, but it does have some unique caveats. It can be really effective in increasing awareness, sales, and engagement, but it can actually repel people if it is done the wrong way. It takes a certain...
According to MarketingSherpa 2012 Marketing Benchmark Report, trade shows have secured the top spot as the most effective B2B marketing platform. They have greatly surpassed paid search, email marketing and websites. This statistic encourages us to take tradeshows...
dboystudio / Shutterstock.com You spend your time and your company’s money on B2B events in the hopes that they will build your brand awareness as well as generate leads and increase sales. If you play your cards right, you will succeed. The best way to generate...
The chance to make an online sale is not a one shot deal. If a business visits your site and leaves, you can retarget them to bring them back. Retargeting is not just for business to consumer (B2C) businesses; it is just as effective – if not more – for business to...