Elements

How to Optimize Marketing Forms for Lead Capture

by | Apr 26, 2013

If our prospects have to think about how they are going to take us up on our valuable offers, we haven’t done our jobs as a marketers. Our clients need to be able to mindlessly find our marketing forms without having to scroll or hunt. They needs to be...

A Guide to Lead Qualification: The Basics

by | Oct 1, 2012

As the continuous cycle that is the sales process rolls on, sales’ need to capture more and more business grows. That’s why the sales representatives that are truly successful know the difference between sales inquiries, sales leads, marketing and sales qualified...