If our prospects have to think about how they are going to take us up on our valuable offers, we haven’t done our jobs as a marketers. Our clients need to be able to mindlessly find our marketing forms without having to scroll or hunt. They needs to be...
Call prospecting is an art. To be effective, we need to be calculative and strategical – especially since we are not physically engaging with prospects. One of the main concerns for call prospecting is timing. How should we time our calls? When is the best time to...
The assembly line has been a manufacturing process in the making for hundreds of years. However, it wasn’t until 1913 that it was perfected by the Ford Motor Company creating huge ramifications for the entire industry of automobiles and manufacturing. The...