It’s clear that, in today’s data-dominated business world, sales operations and marketing operations are becoming the IT teams of the new millennium. With that responsibility comes more power and more opportunities for becoming a key member of any...
Open Lounge 2016 was sponsored by a group of fantastic partners, including AdRoll, Engagio, EverString, Marketo, SmartSellingTools, and Terminus. On Thursday, Engagio and EverString took the stage to enlighten and inform the Open Lounge audience on Account-based...
“Right now, it’s the time of the Millennials,” said Mary Shea, Principal Analyst at Forrester Research and self-described “late Boomer,” as she kicked off the Open Lounge panel discussing the impact this new generation of workers, buyers,...
Mary Shea, PhD, Principal Analyst at Forrester Research, shared her wealth and depth of B2B sales and marketing knowledge with Open Lounge today, explaining how organizations can cope while everything around them is changing. Whether it’s the changing buyer, who...
Have we mentioned how excited we are about Open Lounge? Well, once again, we’re excited about another Open Lounge event: the launch of Aligned to Achieve. It’s the new business book authored by our own Tracy Eiler, CMO, and Andrea Austin, VP of Enterprise...
We put a lot of effort into making sure Open Lounge 2015 would inform, innovate, and inspire. Now that it’s over and we’ve had a chance to look back (and rest a bit!), it’s clear that we were, in fact, the hottest ticket in town!Having the...