The pre-call research phase of the sales cycle doesn’t always end when you get a prospect on the phone. When you have to call through an organization to get to the right prospect, keep a few pointers in mind to help you move through obstacles and gatekeepers....
Phone calls are the main interaction platform between customers and businesses. Over 92% of the average customers report that they interact with businesses mainly through phone calls. However, 85% of them claim to be dissatisfied with the phone calls. So how can sales...
Unfortunately, there is no silver bullet to lead scoring in B2B marketing. According to Craig Rosenberg and his post, 6 Reasons Why Everyone Needs a Lead Qualification Team, “If you send unqualified leads to sales, you will either fail or get minimal ROI from...
“A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.” –John C. Maxwell Sales reps aren’t immune to mistakes. Learn about the five most common mistakes sales reps make on outbound calls, and prepare...
An effective lead qualification team can charge through a high quantity of leads in a short amount of time, and they can still gather crucial insights while doing so. To separate the high quality leads from the ones that are highly unlikely to buy assess every lead on...
Opportunities to initiate and nurture connections flood digital social media today. Are you taking advantage of them to nurture leads? While many of us have caught on to email nurturing campaigns, social nurturing campaigns are relatively new to marketers. We’ve put...